Roy Brooks – Ideation


Adman, designer, artist, mechanic. Enthusiastic generalist motivated by a desire to understand and improve the world I live in. From working in TV in South Africa in the early 80s, at the end of the decade, I co-founded the UK’s first specialist IT marketing agency, wrangling pure tech for companies like IBM and CompuServe. Through the 90’s and into the millennium, I focused on bringing marketing models from there to consumer tech markets, notably cycling, for Giant, Zipp and Endura.

For the last three years, I’ve been developing Gildedsplinters, a cooperative of curious, creative thinkers and doers from a wide range of disciplines who come up with new ways to solve tricky challenges. I live in the wilds of Norfolk with Mrs. B, two well-fed cats, various bikes and a Land Rover.

Roy Brooks image photo